Tuesday, July 11, 2006

Combination

There is a famous quote: "In the factory, we make cosmetics; in the store, we sell hope."

This is a classic description of the essence of marketing.

I would like to add something to this quote: "In the factory, we make classic cosmetics; in the store, we sell fascinating hope." The combination of craftsmanship and salesmanship is the real business success.

No comments: